Text messaging has continued to grow and expand as mobile phone and smartphones are now used by almost 280 million Americans. (1) As consumers continue to leverage these devices companies have gravitated their marketing efforts towards encompassing SMS and MMS message to their customers. To aid in these efforts several companies now offer text message marketing services. These services are now wide-ranging, easy to use and affordable. Within this guide we’ll explore how text message marketing works, pros and cons associated, what to look for in companies that offer this and our recommendation.
Text Message Marketing allows individuals and companies to engage with their subscribers via text message. Federal regulations require individuals and businesses to obtain consent prior to sending any promotional texts. Subscribers need to opt-in to receiving marketing texts.
Once subscribers have opted in text message marketing firms make it easy for individuals and companies to utilize their platforms to send everything from text confirmations to contest promotional entries to birthday texts to reminders of upcoming events. These texts can be recorded and analyzed for effectiveness in communicating with subscribers.
There are several considerations to make before deciding to proceed with a text message marketing company. As with any decision, it’s helpful to have an understanding of the pros and cons associated. Some of them include:
We independently identify text message marketing companies. From there our editors review them in a myriad of ways from impartially secret shopping to checking consumer reviews to types of products offered, features, third-party integrations and customer service amongst other criteria. Our goal is to present objective representations of companies to give consumers informed information to make a decision. Disclosure: We do receive advertising compensation from some partners. For additional details please click here.
(1) Statista. (2018). Mobile phone users United States 2012-2020 | Statistic. [online] Available at: https://www.statista.com/statistics/222306/forecast-of-smartphone-users-in-the-us/ [Accessed 15 May 2018].